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SEO has always been labor-intensive but as the years have ticked by, the industry has evolved. Now, it’s not only labor-intensive but also requires a monthly budget allocation as well.
Search engine marketing (SEM) is a broader term that includes SEO as well as other search marketing tactics such as online advertising. Both have the same goal of promoting your website by helping it become more visible in the search engine results. Think of SEO as earned and SEM as paid.
SEO pricing can be as complicated or as simple as you need it to be. Ideally, what you’re paying for is a highly customized plan where you’re only paying for what you need. SEO costs vary among SEO agencies and it’s important that business owners understand exactly what they’re getting and that they trust the people they decide to partner with.
The best type of SEO package for you depends on your industry, your website, your goals, and your company. An SEO audit is usually the tool used to assess your unique situation and come up with relevant goals for a customized plan.
Also called on-page SEO, this refers to the technique of applying best practices to the code on your website. There are multiple ways that a website can be improved for search by adding to the backend code. Visitors won’t see these changes but the search engine bots will certainly take note.
This refers to SEO strategies that send “SEO juice” to your website to improve its ranking in the search engines. High-quality links from authoritative, reputable sites are considered an excellent form of off-site SEO.
For a brick-and-mortar business, foot traffic means a higher chance of getting customers in your door. SEO works to place your website in a position on the search engine results pages (SERPs) that will result in more traffic, too. When your website is easy for people to find, you’ll have more visitors that may become customers.
SEO also serves to assist the search engine robots, which need help understanding your website. When the right clues are embedded in the code of your pages, it’s like guiding those robots to place your site in front of the right users.